Our Output

UPL Design

Unlike traditional approaches, our UPL explanation doesn't try to explain details at a cellular level. Instead, we use a simple analogy to communicate important ideas.

Enable Patient Learning
Communicate Visually
Enable Patient Learning
Communicate Visually

Enable Patient Learning
Communicate Visually
Enable Patient Learning
Communicate Visually

See traditional design

The analogy compares your body to a garden, with both healthy cells (plants) and cancer cells (weeds). Patients found this relatable and easy to understand.
The analogy continues by showing different ways you might get rid of weeds in your garden, relating different ones to different types of cancer treatment.
It was really important to communicate that all treatments have a similar goal, and all treatments can also affect healthy cells.
We also used a bug bite analogy to explain how a patient’s tumor might look on scans after treatment with immunotherapy.

View the full Patient’s Guide to Immuno-Oncology

The Patient’s Guide to Immuno-Oncology is an educational resource for patients taking or considering immunotherapies. It was designed to help patients understand the basic concepts of immunotherapies but is not intended to describe how any particular drug works.