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Patient Voice & Experience
Worldwide Customer Capabilities
We are a passionate group of BMS employees that contributes to assisting better patient experiences. We collaborate with people inside and outside BMS to apply and evolve the UPL.
The UPL and its applications were created with the support of Bridgeable, a service design firm based in Toronto, Canada. Bridgeable has worked with BMS on all elements of the UPL, from overall strategy to creating and applying design capabilities and UPL tools, training BMS employees in UPL, and designing UPL.org. The team includes design strategists, interaction designers, and service designers, plus a team of biomedical communicators who specialize in visually communicating science and medicine.