Apply the UPL
At the core of the UPL are seven foundational principles and a collection of practical tools that guide the creation of patient communications. Click on a principle below to explore the tools associated with each principle.
There are four principles that are most applicable when planning:
1. Enable Patient Learning
Equip patients with the knowledge they need to help understand complex topics.
2. Share Qualified, Quantified Data
Present complete, relevant, and unbiased data in context.
3. Design for
Consider how patients want to navigate and engage with information.
4. Demonstrate Empathy for Patients and Caregivers
Acknowledge the experiences of patients and their caregivers and establish an emotional connection.
The remaining three principles are most applicable when building:
5. Use Plain
Explain complex topics in a straightforward and accurate way.
Visualize complex information to make it more digestible.
7. Format Materials
Design layouts that are purposeful and can be easily navigated.
If you know the specific UPL tool that you’re looking for, download it below!