Apply the UPL
At the core of the UPL are seven foundational principles and a collection of practical tools that guide the creation of patient communications. Click on a principle below to explore the tools associated with each principle.
There are four principles that are most applicable when planning:
1. Enable Patient Learning
Equip patients with the knowledge they need to help understand complex topics.
2. Share Qualified, Quantified Data
Present complete, relevant, and unbiased data in context.
3. Design for
Digital First
Consider how patients want to navigate and engage with information.
4. Demonstrate Empathy for Patients and Caregivers
Acknowledge the experiences of patients and their caregivers and establish an emotional connection.
- 1
- 2
- 3
- 4
The remaining three principles are most applicable when building:
Principles
Principles guide the way we communicate with patients — both when planning communications and when building them.
To learn more, download the complete set of UPL Principles.
Tool Library
If you know the specific UPL tool that you’re looking for, download it below!
Readiness Tags
Materials with this tag have been validated extensively, and significant changes will be infrequent.
Materials with this tag still have areas for improvement, and more resources will be added over time.
Materials with this tag contain some early work and may change significantly.
Share with your network!
Readiness Tags
Materials with this tag have been validated extensively, and significant changes will be infrequent.
Readiness Tags
Materials with this tag still have areas for improvement, and more resources will be added over time.
Readiness Tags
Materials with this tag contain some early work and may change significantly.