Watch this video to learn how we use 
co-creation at Bristol Myers Squibb (BMS).

Co-creation is an entirely new way of working for BMS. Traditionally, outside individuals have been engaged to give feedback when materials are complete and polished. While this can be effective for getting feedback, it is not well-suited to generating new ideas and concepts in a collaborative way.

In contrast, participants in co-creation sessions are asked to work together interactively to develop possible solutions. Participants do their own problem-solving, supported by designers who facilitate the session and provide materials to spark ideas.

Co-creation is most effective when there are a wide variety of perspectives involved, as the session itself becomes a venue for working through the needs of multiple stakeholders. Through the co-creative activities, participants identify competing interests and work together to find a way to best meet patient needs. In building the UPL, we held multiple co-creation sessions. Now, we continue to host co-creation sessions to help us apply the UPL in new ways, and refine the UPL based on what we learn.